Vidal Sassoon’s Salon Genius Returns with New Vidal Sassoon Pro Series Color, Care and Styling Collections

ABOUT PROCTER & GAMBLE

P&G serves approximately 4.6 billion people around the world with its brands. Collection includes: Extreme Smooth Shampoo and Conditioner, Extreme Smooth Combing Crme Styling & Finishing Collection: Includes technology that provides up to 24 hours of hold, helps protect against heat damage, and helps to lock out frizz. Collection includes: Flexible and Extra Firm Hold Hairspray, Extra Firm Hold Mousse, Mega Firm Hold Gel

COLOR STARTS VIBRANT AND STAYS VIBRANT

Vidal Sassoon Pro Series new permanent color kit delivers long-lasting, affordable color in the convenience of your home.

My clients are always asking me how to recreate their salon look at home. New Vidal Sassoon Pro Series is available in January 2013 at a suggested retail price of $2.49-$8.99 at mass retailers nationwide. The VS HydraBlock Color Preserving Conditioner coats each strand to help prevent fade out and keep the color vibrant. With a rich history for being leaders and innovators in hair styling, in Vidal Sassoon Pro Series, P&G scientists have delivered what my clients need quality products that address the everyday needs of real women, helping them create the look they want at home.

CARE & STYLING COLLECTIONS

Simple and personalized were two of Vidal Sassoons key principles when it came to hair care and style, and the same applies to Vidal Sassoon Pro Series. Fifty years later and grounded in Sassoons desire for everybody to have good hair, P&G Beauty & Grooming is making salon genius available to all and launching new Vidal Sassoon Pro Series an affordable, quality hair color, care and styling line.

We wanted to bring Vidal Sassoons legacy to life for a new generation with the Pro Series line, says Walter Geiger, P&Gs Vice President and General Manager of North America Hair Care & Color. Based on hair care needs, the line offers five care and styling sub-collections, plus one styling and finishing collection to provide women with everything that they need to personalize and create effortlessly beautiful looks at home:

Color Collection: Features advanced P&G technology to help seal, protect and hydrate color-treated hair while providing shine. Collection includes: Boost & Lift Shampoo and Conditioner, Boost & Lift Hairspray, Boost & Lift Foaming Air Mousse Smooth Collection: Hydrates hair while minimizing frizz. Collection includes: Color Protect Shampoo and Conditioner, Color Protect Spray, Color Gloss Crme Moisture Collection: Fights humidity and delivers the correct moisture and hydration balance, smoothness, and shine. Collection includes: Moisture Lock Shampoo and Conditioner, One Minute Mask Repair Collection: Helps repair signs of damage and protect against future damage. Collection includes: Restoring Repair Shampoo and Conditioner, Heat Protect & Shine Spray, Repair & Finish Spray, One Minute Mask Volume Collection: Adds volume to hair, help protect it from premature breakage, and leave it light and clean. Without a doubt, this starts with the products that they use, says Ben Skervin, Vidal Sassoon Pro Series celebrity hairstylist ambassador. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy,Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II, and Vicks. The P&G community includes operations in approximately 75 countries worldwide.

. The color collection is available in 18 exceptionally vibrant, permanent color shades that provide 100% grey coverage and long-lasting color.

AVAILABILITY

Vidal Sassoon Pro Series is available in January 2013 at a suggested retail price of $2.49-$8.99 at mass retailers nationwide. Perfected by experts, Vidal Sassoon Pro Series upholds Sassoons philosophy with five care and styling collections and at-home color kits that help women easily care for and maintain their beautiful hair at home while showcasing their individual, real life style. Building on Vidal Sassoons unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair. This grounding is key to delivering performance and results so women can master their own hair. For more information, visit www.vidalsassoon.com. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

PERFECTED BY EXPERTS

To bring the Vidal Sassoon Pro Series vision to life, a diverse group of experts, including consumers, stylists and world-renowned P&G research scientists, were consulted to create a line that is focused on womens hair needs and crafted by top P&G scientists.

CINCINNATI–(BUSINESS WIRE)–In 1963, Vidal Sassoon transformed global fashion and beauty with an approach that not only liberated womens hair, but also their lives. The exclusive VS PrecisionMix formula is mixed to calibrate the right blend of pigments and the result is precise color with 100% grey coverage

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